Professional Development of the Nursing Professionals Essay Example for Free

Professional Development of the Nursing Professionals Essay In 2010 the Affordable Care ACT was signed into law. With these laws, the United States is being provided an opportunity to completely redesign its health care system. The model includes heath care that is easier to access, affordable by all, higher safety standards, and higher quality with improved patient outcomes (Robert Wood Johnson, Institute of Medicine, 2010). The United States’ health care workforce is largely comprised of nursing professionals. Their role can be pivotal with the reorganization, but are faced with a number of barriers. The Robert Wood Johnson Foundation and the IOM responded to the need for the assessment and transformation of the nursing profession by producing a report which provides recommendations for the future of nursing. Within this report, four key messages were created, the first three being our focus today: * Nurses should use their education and training to its fullest extent * Nurses should expand their education levels and training via seamless, progressive educational models * Nurses should play a leadership role with other health care professionals to reorganize health care * Improved medical health records data and containment systems for more efficient planning and policy creation (Robert Wood Johnson, Institute of Medicine, 2010). Obtaining an RN degree should be only the beginning of the lifelong learning process for nursing professionals. Obtaining a higher degree level (BSN or above) should be a smooth process which is encouraged and rewarded. The report recommends licensing, certifying and accrediting bureaus create mandatory competencies and evidence of skills mastery as a complement to the degree program and board exams (Robert Wood Johnson, Institute of Medicine,  2010). This will ensure effective critical thinking processes and increase patient safety. Creating a more diverse nursing population will open otherwise previous barriers to this vastly expanding field, while allowing the patient population to widen their views of what nursing really entales. After all, the nursing population should be as diverse as the patient population. Finally, educating nursing students alongside other health professionals, including physicians, throughout their nursing careers will encourage them to become future lead ers working collaboratively together. (Cresaia Friberg, 2010) The Affordable Care Act of 2010 will challenge health professionals to create a more patient centered system. Opening new opportunities for expanding the nursing role and scope will help to bridge the gap in care for chronic conditions, preventative medicine, palliative care, and coordination and transition of care (Robert Wood Johnson, Institute of Medicine, 2010). By delivering care to the community and focusing on wellness, prevention and education, healthcare will again be reinvented and adapt to the growing needs of the communities. Creating new careers and scopes of practice for advanced degree nurses will enable patients to have easier access to health care, and more affordable care. Advanced degree nurses are known to provide longer consultations, and provide more education-based, preventative medicine, and increase recall (Laurant, Reeves, Hermens, Braspenning, Grol, 2009). With the nursing profession continuing to change, more nursing leadership roles are evolving. Though the community is not accustomed to visualizing a nurse in leadership capacity, all nurses must become leaders in order to transform the current working model into the patient centered model. More leadership skills and positions will be necessary to design, implement, evaluate and advocate for the future of health care needs. Working alongside physicians and other health professionals require these leadership skills to achieve a targeted outcome. This also transcends to the care environment by ensuring evidence-based improvements are implemented. The Affordable Care Act of 2010 will provide an opportunity for the health  care system in the United States to be completely redesigned. With nursing being the largest health care profession, nurses can assist with obtaining the objectives in the IOM report which suggests recommendations for the future of nursing (Robert Wood Johnson, Institute of Medicine, 2010). Allowing nurse to use their education and competencies to their fullest, more higher degree level nurses will emerge. By expanding their education and training, more leaders in nursing will be created and new opportunities will arise. Community oriented, wellness and disease prevention will be crucial to the growing community needs. By placing Nurse Practitioners in these areas of expertise, cost will be lowered and patient satisfaction, as well as outcome will rise. Furthermore, working as a partnership with physicians and other health care professionals will create a more collaborative working environment and provide b etter patient outcomes as well. References Cresaia, J., Friberg, E. (2010). Conceptual Foundations: The Bridge to Professional Nursing Practice (5th ed.). St. Louis, MO: Elsevier. Laurant, M., Reeves, D., Hermens, R., Braspenning, J., Grol, R. (2009). Substitution of doctors by nurses in primary care. The Cochrane Library. Retrieved from http://onlinelibrary.wiley.com/doi/10.1002/14651858.CD001271.pub2/abstract?systemMessage=Wiley+Online+Library+will+be+disrupted+4+Feb+from+10-12+GMT+for+monthly+maintenance Robert Wood Johnson, Institute of Medicine. (2010, October 5, 2010). The Future of Nursing: Leading Change, Advancing Health (Institute of Medicine). : Robert Wood Johnson Foundation Initiative on the Future of Nursing.

Setting My Sights Essay -- essays research papers

Running head: SETTING MY SIGHTS Setting My Sights Only three short weeks ago, I was presented with the opportunity to attend school at the University of Phoenix in order to complete my degree. While I was certain that continuing school was one of my goals, I was not sure if now was the best time. Despite my wavering feelings, I made the choice to proceed. Still, while making the decision to begin attending college, I never really considered my lifetime goals as they pertained to education. While I was set on the most obvious goal of finishing college and graduating with a degree, it still felt unsettling to begin college in general. To my surprise, we were presented with the task of writing a paper on our personal goals as one of the first assignments for this class. I was suddenly given the opportunity to analyze my personal goals with respect to education, work, and other aspects of my life. I came to realize that my primary personal goal was to expand my knowledge to gain a better understanding of myself and to determine my ultimate path in life. For me, these goals could only be realized by attending college. During my time at University of Phoenix, I will be investing my time and energy into the specific objectives of graduating and improving myself as a person. The most obvious goal as a student is to graduate, yet it is not always the easiest to achieve. While this may seem rudimentary to some people, I am having a hard time grasping the idea o...

Alcoholic Beverage and Energy Drink Essay

The main objective of Hector Beverage Pvt ltd is to capture the market and positioned the brand in the mind of the customer. The main targeted customers are college students,sports person. Since the beverage segment is a diversified segment . The competition is high and there are many more supreme brands and it is difficult for a new brand to capture the market. ACKNOWLEDGEMENT No task whatever big or small can be completed without proper guidance and encouragement. It gives us a great pleasure to our deep sense of gratitude and reverence to every person who created a congenial atmosphere for successful completion of this project. In doing this project, I have been extremely privileged to receive support from a large number of knowledgeable people. I am deeply indebted to Mr Neeraj Kakkar (CEO), Mr James Paul Nattal (CFO), Mr Suhas Misra (COO), Miss Ujwala Mishra (HR EXECUTIVE ) Mr Gaurav Sharma (Area manager) for giving me the opportunity to undergo my project in their esteemed organization and for giving their timely suggestions & valuable guidance. I would like to express our gratitude and profound thanks to Mr Pravat Shrivastsv (Senior coordinator), Miss Shilpa Puri (Faculty), International Management Center, New Delhi for his valuable sustained, guidance, invaluable suggestions and constant encouragement without which it would not have been possible for us to complete this project. TABLE OF CONTENTS Topic| Page no. | Cover page| | Title page| | Certificate| | Acknowledgement| | Preface| | List of figures| | List of Tables| | Executive Summary| 7| Introduction of Report| 9| Company Profile| 11| Literature Review| 18| Objectives| 19| Research Methodology| 20| Findings & AnalysisConclusion| 3435| Recommendations| 36| Limitations| 37| Biblography| 38| Annexture| 39| | | LISTS OF FIGURES: List of Figures| List of Tables| Page No| Figure 1:Pie graph for gender | Table 1| 22| Figure 2:Bar graph for coming across an energy drink| Table 2| 23| Figure3:Bar graph for regular curstomer| Table 3| 24| Figure4: Bar chart for tasting energy drink| Table 4| 25| Figure 5: Bar chart for tasting Tzinga| Table 5| 26| Figure 6: Bar chart for new awareness about Tzinga| Table 6| 27| Figure7: Bar chart for rating Tzinga flaviur| Table 7| 28| Figure8: Bar chart for tzinga providing advantage| Table 8| 29| Figure9: Bar chart of tzinga in any other flavour| Table 9| 30| Figure10:Bar chart for rating Tzinga accordance to price| Table 10| 31| Figure 11:Bar chart for comparision of Tzinga to other drinks| Table11| 32| | | |. | | | EXECUTIVE SUMMARY Hector Beverages brings new experience to the Indian consumer. The company have used some natuaral herbs which is good for human health that emerges from scientific observation/ analysis of nature and creates tasty beverages, associating with leading companies and personalities. Cases in point is the first launch:Tzinga, lemon and mint flavor with natural herbs Gaurana and Zingsing. This product has a delicious taste of lemon mint with natural herbs Isolate with . Natural herbs are used to susstitute the amount of caffeine which is injurious to health . Its unique taste mekes it different than any other energy drink. And it has low amount of calories lowest calories. It is perfect for hard working days. They have these extremely meaningful products which are going to give them a competitive advantage over other products. INTRODUCTION The present world is fast moving world people are very busy and do not have time to take proper meal and consume mostly junk food which are high in calorie content and bad for health. it results in many different problem. Due to high intake of junk foods and low consumption of high nutrient value food people are suffering from more and more alments. in order to stay healthy and fit ,people should take proper nutritional content food. So Hector Beverage have launched new energy drink which has completely new flavor like lemon and mint which is completely drink from other enrgy drink. Hector is mainly targeting college students and office employees. So Hector is conducting many promotional activities to create an awareness So the main objective of Hector Beverage is to Create brand awareness for Tzinga. INTRODUCTION OF PROJECT Beverage industry is one of the fast growing industries in India . it can be divided into two sections i. e. carbonated and non-carbonated. the carbonated drinks that can be further classified into cola, lemon orange, mango and apple segments. Marketing includes all the activities like promotion, distribution, advertising etc. To fulfill all the segments of consumers. Marketing is also to convert social needs into profitable opportunities. So this topic provides all the essentials to theoretical knowledge with practical knowledge and to inculcate the efficiency. It is also requirement for the company to improve their service and product quality for achieving their ultimate goal. Beverages can be classified into 2 types ALCHOHOLIC BEVERAGE An alcoholic beverage is a drink containingethanol, commonly known as alcohol. Alcoholic beverages are divided into three general classes: beers wines, and spirits. Alcohol is a psychoactive drug that has a depressanteffect. A high blood alcohol content is usually considered to be legal drunkenness because it reduces attentionand slows reaction speed. Alcohol can be addictive, and the state of addictionto alcohol is known as alcoholism. The production and consumption of alcohol occurs in most cultures of the world, from hunter-gatherer peoples to nation-states. Alcoholic beverages are often an important part of social events in these cultures. In many cultures, drinkingplays a significant role in social interaction — mainly because of alcohol’s neurological effects. NONALCHOLIC BEVERAGE A non-alcoholic beverage is a beveragethat contains less than 0. 5% alcohol by volume. Non-alcoholic versions of somealcoholic beverages, such as non-alcoholic beer (â€Å"near beer†) and cocktails(â€Å"mocktails†), are widely available where alcoholic beverages are sold.alcoholic wine undergo an alcohol-removal process that may leave a small amount of alcohol. Because of this, some states have legal restrictions on non-alcoholic beer and wine. | ORGANIZATION PROFILE HECTOR BEVERAGES The beverage offerings in the developed world are so much better than those in the developing world. Beverages in the US and Europe are an important delivery mechanism for nutrients (macro, like protein and micro- vitamins and minerals) while in the developing countries they are little more than (as we have noted) sweetened fizzy water. Hector Beverage Pvt Ltd. is here to bridge the gap, to challenge the beverage majors and their attempts to maintain the status quo which they have been doing for all the years they have been in business. The beverage game is bound to change, for the better and Hector intends to be the people doing it Hector is a beverage company with a twist. Now that does not really mean that Hectors products have a dash of lemon (some of them, in the future mayindeed but that’s well besides the point). The twist is that Hectors beverages are meaningful. Hector beverages believes, and believe with a lot of intensity, that beverages have to be more than fizzy, sweetened/ flavored water. Worldwide beverages contribute a lot to the consumer’s health- delivering macro- nutrients (protein) and micro (vitamins and minerals) and there is no reason why that should not be the case in the developing world. Well, no reason apart from the fact that the beverage giants have a vested interest in sustaining the status quo as that keeps cost down. Hector beverages is the new kid on the block that aims to take on the beverage majors by offering real value to the consumer- thats it, so simple- just healthy, tasty drinks, no celebrities, no Santa Claus, no bells, no whistles. Hector associates itself with this story. As it is a very small player, new one also, in an industry which is so dominated by major players like Coke and Pepsi, it still believes that it will survive and win customers. Hector knows of what are the fundamental shortcomings of the existing beverage players- their inertia, and smugness and their commitment to status quo. So, Hector Beverages think that this Hector Vs Achilles will also be a contest of historic proportions, albeit with a significantly different outcome MISSION Hectors mission statement is as follows: 3 our mission is to serve people by Quality, Healthy and tasty protein drink. VISION Hectors vision is to capture Delhi and NCR market by providing quality, healthy and tasty protein drink at a suitable price to keep people healthy and fit. VALUES We thought about this and decided to have this section not because every company seems to have something reasonably rich to say on its values. We realized that this is the beginning of differentiation and our values to us are just some of the fundamental things that excite us. As some poet, forgotten cruelly by literature must have aptly noted: â€Å"with more self-serving nonsense we will not bore further thee but, instead, just spread out for your reading pleasure our values three†. 1. Audacity: For obvious reasons. a new business is anyway tough. The fact that we would be taking on the Beverage Behemoths makes it even more exciting. We love thinking big and are in it because we want to ask the big boys to â€Å"bring it on† 2. Rooting for the underdog: The underdog can’t but try harder. As the bona-fide underdog in the beverage market we have a vested interest in rooting for the underdog. 3. Integrity: All irreverence aside, we are committed to the greater common good and unwaveringly so. COMPANY HIGHLIGHTS The firm has started its operation to fulfill the need of the market segment that still have not been fulfilling properly. Hector Beverages brings healthy, tasty beverages to the Indian consumer. The company strives to bring the best for human health that emerges from scientific observation/ analysis of nature and creates tasty beverages,associatingwithleadingcompaniesandpersonalities. Cases in point are the first two launches: Frissia (TM) Chocolate Protein Drink and Frissia(TM) Vanilla Protein Drink. These products are a delicious blend of Soy Protein Isolate with natural identical chocolate or vanilla flavor for really busy people. Soy’s benefits for health are well recorded but a significant barrier to adoption has been its bitter after taste that we have taken care of in this blend. Its as good as any chocolate/ vanilla stuff that the consumer may consider. And, at the lowest calories/ gram of complete protein its perfect for work-days spent in meetings and working on laptops/ blackberries. Hector also brings about a genuinely new approach to market- dropping political correctness for an honest communication with consumers in all interactions. In short, we have these extremely meaningful products and are going to talk quite straight to our consumers. These are exciting times for Hector- do get in touch if you find all this interesting and want to be a part of Hector, in any capacity. Hector Beverages, a pioneer in the Indian Functional Beverages industry, recently announced the launch of their newest product – Tzinga Energy Drink. Tzinga is made with a powerful blend of ingredients to avoid those energy slumps we know all too well, and keep mind and body performing at their best. * Unlike existing energy drinks, Tzinga tastes great and is availalable for the very reasonable MRP of Rs 20. * Tzinga comes in a case with 12 pieces * Tzinga will be available at 2,000 stores around Delhi NCR starting April 7th, and is scheduled to launch in Bangalore by the end of April. INGREDIANTS * Tzinga consists of lemon and mint. * Also certain natural herbs like GUARANA and GYNSING (which are South American herbs) NUTRITIONAL INFORMATION(per 100ml): Water, sugar , lemon juice concentrate| 0. 75%| Caffeine| 0. 03%| Energy| 44kcal| Carbohydrate| 11g| Protein| 0g| Fat| 0g| 1. TARGET MARKET * Above 18 years * College students * Office employes * Sports person * Fitness freaks person RECOMMENDATIONS * Not applicable for Children below 18 * Also not applicable for pregnant women and lactating women * Not recommended for diabetic patients * Not more than 2 packs should be consumed in a day FOUNDER MEMBERS CEO PROFILE: Mr Neeraj Kakkar- His corporate career started after he completed his MBA from MDI, Gurgaon in 1998. He worked with Union Carbide and later Wipro before joining. Coke in 2001. He had an amazing run with Coke- the kind that becomes a part of Corporate Folklore, with the high point being his time in Bangalore when he seemed to have settled the much-touted Cola battle conclusively. In 2008, he headed to Wharton to do a second MBA and is now in the thick of the action as CEO of Hector Beverages Private Limited, India CFO PROFILE: Mr James Paul Nattal- James, Wharton alumni with Hector. After his Chemical Engineering from Brigham University, he worked with Dow Chemicals for six years and is what many call a packaging geek- so for him the form is the substance, the medium is the content. His packaging expertise ensures that when you buy our products, most of your money is not going to the packaging, as it does in the case of all other beverage companies. He is responsible for having created a number of food and beverage packaging concepts across the United States and Europe and heads the product development function for us. COO PROFILE: Mr Suhas Misra Suhas did his MBA from IIM Calcutta (Class of 2003) and joined Coke from campus. He had the kind of start that, again, Corporate Folklore, would describe as sensational- with astronomical growth rates being registered in rural Rajasthan. In 2005 he moved to Nokia, before, in 2006, starting ChannelPlay- India’s first integrated Sales Process Outsourcing company (www. channelplay. biz) and now is the COO of Hector Beverages Private Limited. Competators- Since the Beverage industry is a big diversified segment. There are many potential strong competators in this segment. Various beverage like milk, tea, coffee, beer, whisky, protein drink, energy drinks, soft drinks etc are all competitors for each other Tzinga with its unique flavor can create a niche in the market. Tzinga is the only energy drink which have used natural herbs. but the real competator of Tzinga is Red Bull . Redbull have been dominating the energy drink market since 6 yrs. To name a few potential competitors, the leading beverage manufacturing companies in India are Coca-cola, Pepsi-co, UB group, Hindustan Unilever Limited, Tata tea, Dabur foods, , Nestle India, Sula wines, CCD, LITERATURE REVIEW A traditional definition of a brand was: â€Å"the name, associated with one or more items in the product line, that is used to identify the source of character of the item(s)† (Kotler 2000, p.396). The American Marketing Association (AMA) definition of a brand is â€Å"a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors† (p. 404). Within this view, as Keller (2003a) says, â€Å"technically speaking, then, whenever a marketer creates a new name, logo, or symbol for a new product, he or she has created a brand† (p. 3). He recognizes, however, that brands today are much more than that. As can be seen, according to these definitions brands had a simple and clear functions identifiers. Before the shift in focus towards brands and the brand building process, brands were just another step in the whole process of marketing to sell products. â€Å"For a long time, the brand has been treated in an off- hand fashion as a part of the product† (Urde 1999, p. 119). Kotler (2000) mentions branding as â€Å"a major issue in product strategy† (p. 404). As the brand was only part of the product, the communication strategy worked towards exposing the brand and creating brand image. Aaker and Joachimsthaler (2000) mention that within the traditional branding model the goal was to build brand image ; a tactical element that drives short-term results. Kapferer (1997) mentioned that â€Å"the brand is a sign -therefore external- whose function is to disclose the hidden qualities of the product which are inaccessible to contact† (p. 28). The brand served to identify a product and to distinguish it from the competition. â€Å"The challenge today is to create a strong and distinctive image† (Kohli and Thakor 1997, p. 208). Concerning the brand management process as related to the function of a brand as an identifier, Aaker and Joachmisthaler (2000) discuss the traditional branding model where a brand management team was responsible for creating and coordinating the brand’s management program. In this situation, the brand manager was not high in the company’s hierarchy; his focus was the short-term financial results of single brands and single products in single markets. The basic objective was the coordination with the manufacturing and sales departments in order to solve any problem concerning sales and market share. With this strategy the responsibility of the brand was solely the concern of the marketing department (Davis 2002). In general, most companies thought that focusing on the latest and greatest advertising campaign meant focusing on the brand (Davis and Dunn 2002). The model itself was tactical and reactive rather than strategic and visionary (Aaker and Joachimsthaler 2000). The brand was always referred to as a series of tactics and never like strategy (Davis and Dunn 2002). OBJECTIVES * Maintaining positive, strong growth each year not withstanding seasonal sales pattern. * Achieve a comprehensive output in market penetration. * Increase customer satisfaction simultaneously. * A double to triple digit growth for the first five years. * Maintain a significant research and development budget to enhance future. * Product developments. * To take in fresh minds as interns and permanent recruits to lead the organization to a greater development path. RESEARCH METHODOLOGY Descriptive strategy is used since we have to collect the primary imformation from Tzinga customer. A descriptive research intends to present facts concerning the nature and status of a situation, as it exists at the time of the study. Sample Design a). Sample Unit A business organization whether it is a mall, college canteen, shops is considered as one entity and would be considered as a 1 sample unit. b)Sample Size- A survey was conducted where sampling and sales were taking place. A sample size of 100 is taken. c)Sampling Technique- Sampling technique here used is non-probability simple random sampling. We considered it as area sampling since the research is focus onto a particular area. We will be using the NON – COMPARATIVE scaling technique and will be using the LIKERT scale in which 5options will be given ranging from strongly disagree to strongly agree. d)Sampling Area –. The area which was taken was South Delhi where I focused on shops and college. Data Collection a)Sources – Primary data collection method is used as data was collected directly from responded through questionnaire. questionaire were both open and closed . And ranking method is used to measure the degree of agreement and disagreement. b)Tools- Various statistical tools like pie-chart, is used to represent the data and interpret them DATA ANALYSIS Q1. . Gender a) Male b) Female | | Frequency| Percent| Valid| Male| 48| 60. 0| | Female| 32| 40. 0| | Total| 80| 100. 0| FIGURE 1 Analysis-This shows that male samples are more than female sample. Q2. Did you taste any energy drink before? (a) Yes (b) No Table 2Gender * Did you tatse Tzinga before? Crosstabulation| Count| | | Did you tatse Tzinga before? | Total| | | YES| NO| | Gender| Male| 23| 25| 48| | Female| 14| 18| 32| Total| 37| 43| 80| Figure 2 Analysis-This was a comparative study done between male and female. Out of total 48 samples of male 23 have tasted tzinga and 25 have not tasted it. also in the case of female out of 32 ,14 have tasted Tzinga and 18 have not tasted Tzinga. Q3. Where did you come across an energy drink? (a)Television (b)Newspaper (c)Magazine (d)Promotion event | Table 3|. | | Where did you come across an energy drink| Total| | | Television| Newspaper| Magazine| Promotional Event| | Gender| Male| 24| 3| 3| 18| 48| | Female| 19| 2| 0| 11| 32| Total| 43| 5| 3| 29| 80| Figure 3 Analysis-Again in the case of 48 respondent ,24 male responded have come to notice about energy drink through television,3 through newspaper,3magazine,18 through promotional event Q4. Which energy drink did you taste ? (a)Red bull (b)XXX (c) Clould 9 (d)Barn Table 4Gender * Which energy drink do you taste Crosstabulation| Count| | | Which energy drink do you taste| Total| | | Red Bull| XXX| Cloud 9| Barn| |. Gender| Male| 24| 10| 8| 6| 48| | Female| 11| 9| 9| 3| 32| Total| 35| 19| 17| 9| 80| Figure 4 ANALYSIS Out of 48 males 24 have take Redbull,10xxx,8 clould9barn. And in the case of female side 11 have taken Red bull,9xxx9 clould 9 nad 3 barn. Q5. Are you a regular consumer of energy drink? (a)yes (b)no Table 5 Gender * Are you a regular consumer of energy drink? Crosstabulation| Count| | | Are you a regular consumer of energy drink? | Total| | | YES| NO| | Gender| Male| 16| 32| 48| | Female| 11| 21| 32| Total| 27| 53| 80| Figure 5 ANALYSIS Out of 48 males,16 are regular consumer of energy drink and 32 are not regular consumer. And in the case of female out of 32 ,11 are regular consumer and 21 are not regular consumer. Q6. Have you tasted tzinga, the new launch ever? (a)yes (b)no Table 6 Gender * Have you tasted Tzinga the new launch ever Crosstabulation| Count| | | Have you tasted Tzinga the new launch ever| Total| | | YES| NO| | Gender| Male| 17| 31| 48| | Female| 12| 20| 32| Total| 29| 51| 80| Figure 6 ANALYSIS Out of 48 responded 17 have tasted tzinga before and 31 have not heard about Tzinga. And out of 32 females 12 have tasted Tzinga before and 20 have not. Q7. When did you first hear about tzinga? (a)promotion (b)friend (c)salesman Table 7 Gender * When did you first hear about Tzinga Crosstabulation| Count| | | When did you first hear about Tzinga| Total| | | Promotion| Friend| Salesman| | Gender| Male| 30| 13| 5| 48| | Female| 18| 13| 1| 32| Total| 48| 26| 6| 80| Figure 7 ANALYSIS Out of 48 male responded,30 have heard about Tzinga thrugh promotion activities,13 through friend and 5 through salesmamAnd in the case of 32 female responded 18 have heard about Tzinga though promotion 13 through friend. Q8. How much would you rate the flavour of Tzinga? (a). Excellent (b). Good (c). Average (d). Poor (e). Very poor. Table 8Gender * How much do you rate the flavour of Tzinga Crosstabulation| | | | How much do you rate the flavour of Tzinga| Total| | | Excellent| Good| Average| | Gender| Male| 3| 32| 13| 48| | Female| 3| 23| 6| 32| Total| 6| 55| 19| 80| Figure 8 ANALYSIS Out of 48 male responded,3 of them think that the flavor of Tzinga is excellent ,and 32 of them rate Tzinga as good ,and 13 of them average. In the case of female responded 6 of them think that it is excellenet ,23 are good and 6 average. 9. Would you say the design of the product Tzinga provides it an advantage when it comes to catching the eye of the customer? If Yes –How well? (a) Excellent (b) Good (c) Average | | Table 9| | | | would you say the design of the product catch the eye of the customer| Total| | | Excellent| Good| Average| | Gender| Male| 2| 30| 16| 48| | Female| 2| 24| 6| 32| Total| 4| 54| 22| 80| Figure 9 ANALYSIS Out of 48 male responded 2 think that the design is excellent,30 think that it is good 16 think that it is average in the case of emale respondent 2 think that it is excellent,24 think that it is good and 6 think that it is average. Q10. How much would you rate the value aspect accordance to its price? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor Table 10 Gender * Value of the aspect according to price Crosstabulation| Count| | | Value of the aspect according to price| Total| | | Excellent| Good| Average| | Gender| Male| 4| 39| 5| 48| | Female| 4| 21| 7| 32| Total| 8| 60| 12| 80| Figure 10 ANALYSIS Out of 48 male responded think that it ha excellent quality accordance to its price,39 think that it is good according to its priceand 5 that it is average according to its price. IN the case of females 4 think that it is excellent ,21 think that it is good and 7 think that it is average. Q11. How would you rate tzinga in comparision to other energy drinks? (a). Excellent (b). Good (c). Acverage. (d). Poor (e). Very poor Table 11 Gender * Rate Tzinga with respect to other energy drinks Crosstabulation| Count| | | Rate Tzinga with respect to other energy drinks| Total| | | Excellent| Good| Average| | Gender| Male| 2| 26| 20| 48| | Female| 2| 9| 21| 32| Total| 4| 35| 41| 80| Figure 11 ANALYSIS According to the samples 2 people think that Tzinga is excellent ,26 think that it is good and 20 are average. And in the female segment 2 think that it is excellent ,9 think that it is good and 21 think that it is average. FINDINGS From the following project we can draw inference that Tzinga is new to the marketand is being liked by the people . People prefer this drink due to its unique flavor and intensity. Thought people are not that much aware of the product male are more exposed towards the product and have showed positive response towards it. CONCLUSION * The Tzinga is more liked by the youngsters of age group (21-25). * Tzinga is liked by the customers basically its design , price and taste. * The promotional activity is not liked by the customers. So they are not attracted too much towards this new brand. * The opinion does not vary as per the Genders of the customers. * The variation of taste and price will affect the preference of Tzinga. * The opinion of Tzinga is same for all age groups of people basically about the promotional activities. RECOMMENDATION * Television advertisement and promotional activities must be put up. * The distribution channel should be made strong. * Different diversified flavor must be introduced in the market. * Tzinga should be introduced in other parts of Indian Market. LIMITATIONS 1. The should be different flavours ,the lemon taste are not liked by many people. 2. Due to strong brand positioning by Red bull,it will take time for Tzinga to get established. 3. The availability of Tzinga is limited,it is not available in every store . 4. As zinger is a new brand,it suffers from identity crises BIBLIOGRAPHY: 1. Malhotra, Naresh K. Marketing research and applied orientation, (2010), Prentice Hall, New Delhi, Vol. 5, pp. 613-623, pp. 468. 2. Kotler, Philip and Armstrong, Gary, Principles of marketing, Pearson Publication. REFERENCES: * http://en. wikipedia. org/wiki/Promotion_(marketing) * http://hectorbeverages. com/about_us * http://hectorbeverages. com/hectors_values * http://hectorbeverages. com/home * http://hectorbeverages. com/homers_hector * http://www. adams-graphic-design-advertising-agency. com/point-of-purchase. html * http://www.aistriss. jp/old/lca/ci/activity/project/sc/report/030319_document/S2-1-Mont. pdf * http://www. eurelectric. org/Download/Download. aspx? DocumentID=2965 ANNEXTURE QUESTIONAIRE Name- Phone number- 1. Gender a)Male b)Female 2. Did you taste any energy drink before? (a)yes (b)no 3. Where did you come across an energy drink? (a)Television (b)Newspaper (c)Magazine (d)Promotion event 4. Which energy drink did you taste ? (a)Red bull (b)XXX (c) Clould 9 (d)Barn 5. Are you a regular consumer of energy drink? (a)yes (b)no 6. Have you tasted tzinga, the new launch ever? (a)yes (b)no 7. When did you first hear about tzinga? (a)promotion (b)friend (c)salesman 8. How much would you rate the flavour of Tzinga? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor 9. Would you say the design of the product Tzinga provides it an advantage when it comes to catching the eye of the customer? If Yes –How well? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor 10. How much would you rate the value aspect accordance to its price? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor 11. How would you rate tzinga in comparison to other energy drinks? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor.

The Book Maus By Art Spiegelman - 1482 Words

In the book Maus by Art Spiegelman we see a father struggle with his relationships due to his past. The book Maus is based off the stories of Holocaust from Arts Dad, Vladek’s view. The Holocaust was an event that shapes Vladek’s future and causes light to be shed on his weakness, control. We can see in his that his relationships that he desires to have control. We see this with his first and second wife in different ways and we see it with his two sons. Vladek in his earlier life has control but when he loses it in the camps he becomes more aggressive and desperate to keep that control it affects his family and relationships. In the beginning of the novel Vladek loves Anja, his first wife, with an unconditional love. He loved her so†¦show more content†¦This shows that he a scare and regrets from that situation. This is something that effects his relationship with him and his second son. When Vladek goes to the camps he is loses complete controlled. He is given a uniform. He is taken to shower. He lost all control in this camp. But again, he tries to regain control. He becomes a language teacher to one of the guards. he gets fed great. The guard allows him to get new clothes that fit him. he no longer must wear what is getting thrown at him. He is allowed to get his friend new shoes. One of the best perks of the job is that he gets to know where to stand in line when they pick up who they are taking to kill. These little things make a big difference for him. This makes him feel like he has control. Even though he in all reality has very little control by him doing these little things and being able to make his life and the people he cares about lives better make him feel like he has control over the tragic camps. The next thing that helps give us insight on how Vladek needs to have control in his life is when Ajar commits suicide. When someone commits suicide this event steals a person form their family is shattered. Their family’s dynamic is interrupted. In an even more intimate way when a husband loses a wife it causes a void in their life. it causes a normal everyday thing to become absent. It causes this feeling of loss of control because you could not stop them fromShow MoreRelatedMaus Themes790 Words   |  4 Pageslist and show how Spiegelman conveyed this in Maus: Loneliness; Discrimination; Abuse of Power; Loss of Innocence, Guilt, Survival. The graphic novel Maus by Art Spiegelman conveys many varied and powerful themes to the reader. Spiegelman has conveyed the themes Guilt and Survival by using various methods including narration, dialogue and several comic book techniques to show the expressions and feelings of the central characters. Guilt is an especially strong theme in Maus, appearing many timesRead MoreTransferal of Guilt in Maus1428 Words   |  6 PagesThe books Maus I and Maus II are biographical comic books written and illustrated by Art Spiegelman. In these books Spiegelman tells his father’s story of survival through the horrors of the Holocaust. Spiegelman simultaneously presents an inner story of the conflict between him and his father, Vladek Spiegelman as both he and his father try to come to terms with the past, and work to have a normal life. This feelings of tension and conflict suffered by Vladek and Art in Maus I and II is caused byRead More Personal, Social, and Cultural Contexts Establis hed by the Frame Story in MAUS1635 Words   |  7 PagesFrame Story in MAUS  Ã‚      The use of the frame story, an overarching narrative used to connect a series of loosely related stories, pervades literature. An example of a frame story on a large scale - tying together a whole book-length work, not a simple short story - can be found in Art Spiegelmans graphic novel MAUS. Each of the narratives six sections is framed with snatches of the interaction between Vladek and Art during the interview that supposedly occurred to create the book. This framingRead MoreUnderstanding Art Spiegelmans Maus1204 Words   |  5 PagesWhen beginning to understand Art Spiegelmans 1991 Maus, one must also remember that no literary work exists within or around a vacuous context, and that each piece of literature is ultimately influenced by the social and cultural contexts of both the author and the reader. This graphic novel is no exception. Each of the six sections within the book is framed with bits of the interactions between Vladek and Art during the interview that seemingly occu rred to form the book. This framing acts as a wayRead MoreThe Comic Book MAUS1288 Words   |  5 PagesMAUS Introduction Since the publishing of the comic book MAUS, there has been a broad debate not only from the survivors of the Holocaust but within the Jewish community pertaining to the appropriateness and representational meaning of the Holocaust in the modern literature. Many people who participate in the discussions or read the book have perceived the comic fashioning of the book as trivial, hence making the book appear as mocking, derogatory and comedic. Nevertheless, this is not theRead MoreMaus, The Most Audacious And Controversial Choice Of The Holocaust1732 Words   |  7 Pages In his graphic novel, Maus, Art Spiegelman tells an account of the Holocaust in the most daring of ways. Spiegelman’s choice to tell a biographical account in comic book form is bold in and of itself, but his choice to portray all of his characters as animals is the most audacious and controversial choice of all. In Maus, every ethnic group is characterized by its own distinct animal: Jews are mice, Germans are cats, non-Jewish Poles are pigs, and so on. This deliberate choice alludes to the extremeRead MoreAnalysis Of Maus By Art Spiegelman1100 Words   |  5 Pagesremembered from the scars it left behind. The series Maus, written by Art Spiegelman, puts the Holocaust in a different perspective for readers. Vladek Spiegelman, a survivor of the Holocaust told the journey of his survival to his son, Art Spiegelman. Initially, I assumed this graphic novel would be about the racism, torture, and injustice the Jewish faced during the Holocaust by the Germans, but the book was mo re than that. Reading these books I was drawn by the complexity of Spiegelman’s writingRead MoreMaus1632 Words   |  7 PagesCastro Maus Topics for Discussion: Comics Technique In Understanding Comics, Scott McCloud argues that a face drawn with great detail can represent only one specific person, but that a face drawn with few details—a smiley face, for instance— could be almost anyone. ï ¿ ¼ Source: Scott McCloud, Understanding Comics (DC Comics, 1999): 31. Describe the faces in Maus. Are they iconic (could be anyone) or particular (could only be Vladek)? The faces in described in Maus are intensely descriptiveRead MoreAnalysis Of The Book Maus 1077 Words   |  5 PagesMaus Mid-term The Holocaust was and still is a tragedy that is talked about today among many scholars. There are many ways people have attempted writing about the Holocaust, but not all are the same such as Art Spiegelman with his two-volume book Maus: A Survivor’s Tale, which is about his own father’s tale of the Holocaust told through comic medium. Many scholars and writers think that this ironic and experimental approach to the Holocaust is undercutting what really happened. However, within thisRead MoreSpiegelman s Imaginary Homelands By Salman Rushdie1386 Words   |  6 PagesHomelands by Salman Rushdie depicts the criteria for a successful or unsuccessful work of literature. His input on an author having past correlations, separate identities, and memories to right their novel is shown in the writings of Art Spiegelman’s Maus series. Spiegelman demonstrates that the connections from where you are from, the identities you have, and the memories you hold have an immense impact on an author’s narrative. No matter where you end up in at the end of your life, you will always